广告中运用戏剧元素来制造冲突，我个人很喜欢这样的风格。
以下是一个非常好的例子。
From http://www.ibelieveinadv.com/2009/09/akatu-institute-for-conscious-consumption-cities-car-pollution/
“More pollution. Less life.”
Advertising Agency: Lew´Lara\TBWA, Brazil
Creative Directors: Jaques Lewkowicz, André Laurentino, Victor Sant´Anna, Felipe Luchi
Art Director: Pedro Rosa
Copywriter: Roberto Kilciauskas
Illustrator: Seagulls Fly
Published: September 2009
WPG